Scaling product drops and demand spikes with real-time customer intelligence
Digital transformation for Crocs, powered by Salesforce.
Taylor had a mission. She’d seen a limited-edition drop of Crocs x Lisa Frank clogs teased on social. Now, she was racing the clock—and thousands of other fans—to grab a pair in her size before they vanished.
But unlike past drops, the experience this time was different.
Taylor received a personalized launch reminder on her phone the night before, followed by a “Get Ready” push notification an hour before the sale. When she clicked in, her payment and size were pre-filled, and she checked out in seconds.
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What Taylor didn’t see was the platform behind the experience—one built to anticipate her behavior, reward her loyalty, and deliver a frictionless path to purchase.
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That platform didn’t happen by accident. It was the result of a multi-year digital transformation.
From seasonal drops to always-on engagement
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Crocs, the iconic footwear brand founded in Colorado, has grown from cult favorite to global powerhouse, with over $3 billion in annual revenue and retail operations in 85+ countries.
Its bold collaborations, playful tone, and product comfort have won over millions of fans.
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As Crocs grew, it had to manage relationships with millions of direct-to-consumer (DTC) customers.
Disconnected tools made it hard to:
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Track customer behavior across channels and regions
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Personalize communication at scale
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Activate loyalty and lifecycle journeys in real time
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Launch and manage product drops without overloading systems
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Crocs needed a platform—and a partner—that could connect data, content, and campaigns into one intelligent, scalable engine.
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“We want to deliver experiences that feel as good as our shoes.”
+48% YoY
Loyalty member retention
Up 3.7x
Email-to-purchase rate
Engineering the best pair​
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One of the biggest wins came during Crocs’ annual Halloween release—a limited-edition horror-themed collection that sells out in hours.
Using real-time triggers and waitlist segmentation, the Salesforce system queued up launch notifications, personalized cart experiences, and exclusive loyalty access based on engagement.
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Crocs saw 4x increase in early access conversion and a 26% higher AOV (average order value) from loyalty members.
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Behind the scenes, Commerce Cloud powered a responsive, localized site experience, while Salesforce’s AI predicted surge patterns and optimized inventory visibility.
About Crocs, Inc.
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Crocs, Inc., based in Broomfield, Colorado, is a global casual footwear company known for its comfort, bold design, and collaborations.
With more than 850 million pairs sold, Crocs continues to drive growth through innovation and direct-to-consumer engagement.
About Stashem Consulting
Stashem Salesforce consulting, based in Charlotte, North Carolina, helps enterprise and mid-market companies drive transformation through data, automation, and personalization.
With deep experience in the Retail and CPG industry, Stashem delivers human-centered, AI-enabled Salesforce solutions at scale.
